Lure Cigars is a boutique premium cigar company founded by Lou Cross III as a tribute to his late father, Lou Cross Jr., whose lifelong passions for fishing and premium cigars inspired the brand. Launched in 2023, Lure Cigars combines those two worlds through fishing-themed names, artwork, and packaging, celebrating the simple pleasures of sharing stories and enjoying a well-crafted cigar. The company’s motto, “Smoke Great Cigars & Tell Tall Tales,” captures the spirit behind the brand and the memories that inspired its creation.

The idea for Lure Cigars grew from years of fishing trips shared between father and son. After Lou Cross Jr. passed away in 2023, Cross created the company to honor those experiences and encourage others to slow down, spend time together, and enjoy a great cigar. Every aspect of the brand reflects those traditions, using its fishing-inspired identity to celebrate friendship, storytelling, and family.

Since its debut, Lure Cigars has expanded while maintaining its focus on small-batch releases. Beneath the fishing theme is a company built around quality cigars and meaningful experiences, creating a brand that resonates with cigar enthusiasts and anglers alike while honoring a father’s legacy.